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About us

Forged without compromise

Designed in the USA. T-6061 forged wheels for luxury and high-performance vehicles, engineered to be lighter and stronger, built to take abuse for the long haul.

Founded

Born in innovation, built for performance

Since 2013, we’ve operated from Hawthorne, California, steps away from Tesla’s Design Center. This proximity to the heart of electric vehicle innovation shaped who we are and what we build.

Unplugged Performance is the world’s leading company for premium upgrades and bespoke modifications for Tesla vehicles. Since our founding in 2013, we’ve been on a mission to elevate the Tesla ownership experience through cutting-edge engineering, refined design, and unparalleled quality. Headquartered in Hawthorne, California, right next door to Tesla’s Design Center, Unplugged Performance was born in the heart of innovation and continues to thrive at the forefront of the electric vehicle (EV) revolution.

 

Our goal is simple: to create the ultimate Tesla experience. Whether you’re seeking enhanced aesthetics, improved driving dynamics, or race-ready performance, we provide solutions that push the boundaries of what your Tesla can do. Our wide-ranging lineup includes expertly engineered suspension systems, high-performance braking components, and aerodynamic upgrades for the Tesla Model S, 3, X, and Y. With the launch of our INVINCIBLE product line, we’ve also brought our industry-leading design and performance ethos to the Tesla Cybertruck, delivering rugged, functional upgrades built to thrive in extreme environments.

As pioneers in the EV aftermarket, we take pride in being more than just a parts manufacturer. We are a movement. Our team of engineers, designers, and motorsports professionals shares a deep passion for performance and sustainability. Each product we develop is tested on the road and proven on the track, ensuring it not only meets but exceeds the expectations of Tesla owners worldwide. From casual enthusiasts to professional racers, our customers trust Unplugged Performance to deliver both form and function with unmatched precision.

We are proud to serve a global community of Tesla drivers who seek individuality, performance, and innovation. Every part we produce is a reflection of our commitment to excellence and our belief in the future of electric mobility. At Unplugged Performance, we embody the spirit of Tesla (relentless innovation, cutting-edge technology, and a bold vision for a sustainable future) while adding our own unique perspective to the EV lifestyle.

OUR CRAFTSMANSHIP

TEAM BEHIND UP FORGED WHEELS

Ben Schaffer
Founder
The driving force behind UP.Forged. Ben turned over a decade at the cutting edge of Tesla and performance tuning into a wheel brand built on one rule: race-proven strength and real design pedigree, made in the USA without compromise.
Avi Fischer
Co-Founder
The operational brain behind UP.Forged. Avi keeps the whole machine running, blending a background in strategy, marketing, and finance to turn a passion for performance into a business that actually delivers, on time and without compromise.
Bryan Benitez
Head of Marketing
The engine behind UP.Forged's marketing. Bryan runs day-to-day marketing operations and campaign execution, a young, sharp talent who has already helped launch standout wheels like the UP-RW Road Warrior and put UP.Forged in front of the right audience.
Vanja Kljaic
Head of eCommerce / online presence
Head of eCommerce and online presence at UP.Forged. Vanja keeps the website, storefront, and digital experience running smoothly so nothing gets between customers and their wheels.
Craftsmanship

OUR wheels

We build what we believe in, and we stand behind every cast
UP-02 UP-02

UP-02

UP-02

Available in 18-22" Street & Track
UP-03 Carbon UP-03 Carbon

UP-03 Carbon

UP-03 Carbon

Available in 19-21" Street & Track
UP-03 UP-03

UP-03

UP-03

Available in 18-24" Wheel and Tire Packages Street & Track Street & Track
UP-03 Pikes Peak Spec UP-03 Pikes Peak Spec

UP-03 Pikes Peak Spec

UP-03 Pikes Peak Spec

Available in 18" and 19" Wheel & Tire Package Track & Race Street & Race
UP-03 BEADLOCK UP-03 Beadlock

UP-03 BEADLOCK

UP-03 Beadlock

Available in 18-20" Wheel & Tire Package Street & Offroad Street & Offroad
UP-04 UP-04

UP-04

UP-04

Available in 18-21" Street & Track
UP-05 UP-05

UP-05

UP-05

Available in 18-21" Wheel & Tire Packages Street & Track Street
UP-RW UP-RW

UP-RW

UP-RW

Available in 18-20" Wheel & Tire Package Street & Track Street & Track
UP-RW HD UP-RW HD

UP-RW HD

UP-RW HD

Available in 18-20" Wheel & Tire Packages Street & Offroad Street & Offroad
CYBRHEX CYBRHEX

CYBRHEX

CYBRHEX

Available in 20-24" Wheel & Tire Packages Street Street
CYBRNOVA CYBRNOVA

CYBRNOVA

CYBRNOVA

Available in 20-24" Wheel & Tire Package Street Street
CYBRSPOKE CYBRSPOKE

CYBRSPOKE

CYBRSPOKE

Available in 20-24" Wheel & Tire Packages Street Street
UP-PD UP.PD HD

UP-PD

UP.PD HD

Available in 18" and 20" Wheel & Tire Packages Heavy Duty Street Street & Offroad
Contact UP.Forged
UP.FORGED WHEELs
GET IN TOUCH WITH US
Need a set? Share your fitment and finish, and we'll prepare a custom quote.

    GET MY QUOTE
    UP.FORGED

    Recognition from those who know the road

    From the pages of MotorTrend to the mic of Joe Rogan, UP.Forged wheels have been turning heads across the automotive world and beyond. Our precision-forged wheels have been featured and discussed by some of the most respected names in the industry, including Autoblog, Carscoops, Teslarati, Car and Driver, TheDrive, and TopGear. Whether it's an in-depth product review, a build showcase, or a conversation about what separates real craftsmanship from mass production, the media keeps coming back to UP.Forged for one reason: wheels built without compromise.
    UP Forged Background
    what our customers say
    Real feedback from those who trust our wheels
    Mikey P.
    The pictures on the website does not do justice. the wheels look extremely beautiful. Kirk was extremely helpful, and coordination was amazing. My wheels are gloss black, not able to add a picture to the review if not would do it. I went with slightly bigger wheels 20x10.5 front and 20X11 back. It took roughly 3 months for my custom order to be ready, which is what I was told. Shipping and packing were amazing. I installed it myself and installation was a breeze without any issues. I have been driving it for over 3 weeks now. The ride feels as quiet as my 19-inch tempest OEM wheels, but I feel a bit sportier and sits a tiny hair lower compared to OEM 19 inch. Exceed expectations in the overall process. Thank you UP!!!
    UP.Forged Wheel
    Tesla Model S
    UP-03 WHEELS
    Sonny Mirtulin
    I was skeptical that aftermarket wheels could handle the weight and torque of the Cybertruck, but the UP-RW HDs proved me wrong on day one. These wheels are engineered for the demands of a heavy electric truck and you can feel it in every turn and every stop. The forged construction keeps the unsprung weight down, which honestly made the ride smoother than stock. I've put them through desert trails, highway hauls, and plenty of rough pavement, and they still look factory fresh. If you're running a Cybertruck and want wheels that match the attitude of the truck without sacrificing strength, the UP-RW HD is the only serious option.
    UP.Forged Wheel
    Tesla Cyberbeast
    UP-RW HD
    Matheo S.
    The UP-03s gave my F12 Berlinetta exactly what it needed. The V12 already delivers savage power, but with the reduced unsprung weight, the chassis feels alive in a way it never did on stock wheels. Turn-in is sharper, mid-corner balance is noticeably improved, and the steering talks back to you with more clarity. Seven months of aggressive driving through backroads and coastal highways and the finish has not aged a day. For a car with this much heritage, the wheels have to look the part too. The UP-03s do both.
    UP.Forged Wheel
    Ferrari F12 Berlinetta
    UP-03
    UP Forged Background
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